Increase sales and guest satisfaction through SmartMenu™
During the pandemic, many restaurants and food trucks started to use QR-based touchless menu systems.
What is a SmartMenu™ system?
Touchless menus usually use quick response (QR) codes that customers can scan using their phone’s camera. Many of us are familiar with this technology. We sit down at a restaurant or order from a food truck using a QR Code that brings up a static PDF menu that you cannot interact with.
Or what we’ve seen recently are additional ways that customers can pay using near-field communication (NFC) chips. A customer holds their smartphone near the sign that launches the restaurant’s menu. With NFC, you may see messaging such as “tap to pay” or “tap reader to pay” which launches the native mobile wallet on your phone in order to make payment.
Here’s a video of a Grabbi customer using “Tap to pay” on a digital Smartmenu™.
What Customers are saying
Customers are eager and excited to try something new! They love to interact with the Smartmenu™ which makes it super convenient, saving time ordering and paying right from their mobile phone.
The new era of digital payment technology
As an owner of a restaurant or food truck, there are many other good reasons to switch to a digital SmartMenu.
Younger customers prefer using technology and demand more information about their food, which is hard to incorporate into printed menus.
- SmartMenu allows for a better immersive guest experience, providing richer information about the food, its ingredients, and pairing options with Wine.
- Staff shortage and training is a problem for Restaurant owners; SmartMenu provides guests with information that usually requires interaction with knowledgeable staff; it allows your team to focus on preparing the food and providing an immersive guest experience.
- SmartMenu transforms the ordering and payment process, reducing unnecessary interaction with staff means to increase efficiency, faster turnaround, and increased order size.
- Our data shows that tip amount is higher when guests use the SmartMenus; a higher tip means happier staff.SmartMenu allows for individual payment at a table. Goodbye, bill splitting.
- It allows owners to update the menu in real-time, making items unavailable or switching to different menus based time of the day (brunch to lunch)
- It is environment friendly; think about all the papers that are wasted printing menus.
- It allows for better guest relationships, including loyalty programs, club membership, or digital coupons.
How do I get started?
The first step is reaching out to the Grabbi team to get started. Our team will partner with you to get your menu details and assist in stylizing the Smartmenu™ to match your brand and needs.
Grabbi team will share the final proofs that you will need for print. Go to any local print shop near you to print our your Grabbi Smartmenu™ and begin displaying it outside of your restaurant or food truck.
